Brief History
The Small Business Opportunity Center (SBOC) is an academic research-based accelerator and research center housed at Virginia Commonwealth University (VCU). The SBOC is implemented in partnership with the VCU School of Business, the da Vinci Center for Innovation, the VCU Office of Community Engagement, and a host of regional college and university, municipal EDA, state agency, chamber, and entrepreneurship support organization collaborators. The goal of the SBOC is to help facilitate a system of collaboration that provides what academic research on entrepreneurship indicates small and under-resourced entrepreneurs often lack to be successful--resources, networks, and training.
Demand-Driven Expansion
The SBOC represents a strategic expansion of the proven entrepreneurship support model of the highly successful GO Virginia-funded Minority Small Business Launch Center (MSBLC) founded and implemented by the SBOC founding director from 2021-2023. As demand for MSBLC program offerings grew and entrepreneurs from multiple Virginia regions began enrolling, the founder strategically transitioned operations to Virginia Commonwealth University to better serve this expanded demand. The Small Business Opportunity Center (SBOC), which serves small entrepreneurs of all backgrounds, was designed to leverage VCU's R1 research status, central location, infrastructure and statewide reach to expand a proven small business support model across GO Virginia Regions 4 (Greater Richmond), 5 (Hampton Roads), 6 (Fredericksburg/Mary Ball Washington), and 7 (Northern Virginia).
Continuity of Proven Excellence
The SBOC offers core programming, training methodologies, and support systems that academic research has shown can facilitate success for under-resourced entrepreneurs. This includes accessible business training academies, certification programs, seed and other funding opportunities, business support networks including entrepreneurship support organizations and government agencies, and merit-based selection processes that reward hard work and engagement. Using evidence-based approaches that enabled its predecessor program to have significant societal impact, the SBOC continues to serve entrepreneurs from the Greater Richmond Metro region while expanding capacity to serve additional Virginia regions.
GO Virginia Funding To Launch Expanded Initiatives
From August 2024 to November 2025, our program team worked on developing a multi-regional competitive application for GO Virginia funding to expand our operations to assist entrepreneurs in partnership with over two dozen community partners on Virginia's East Coast. All four GO Virginia Councils in the regions where our expansion project would operate approved our project in January of 2025.
In December 2025, our grant application was ultimately successful and the GO Virginia State Board voted to unanimously approve our project grant. Between December 2025 and January 2026, the Department of Housing and Community Development (DHCD) and multiple media outlets publicly announced funding for the VCU Small Business Opportunity Center Expansion. The project represents a $1.225 million investment by GO Virginia, and a total investment of $3.308 million by the state, VCU, and a host of regional partners to ensure the program's success during its implementation period of February 2026-February 2028.
As part of the GO Virginia funded initiative, the SBOC is launching several new programs and services to serve small and/or under-resourced founders, including:
-Traded Sector Business Commercialization Bootcamp with Industry Specific Training Tracks- This new training academy features recorded & live sessions from dozens of
ESOs across regions with traded sector commercialization bootcamp instruction offered by VCU & intraregional ESO partners resulting in certification. Graduates obtain industry specific, capital acquisition & commercialization guidance from Wireless Infrastructure Association (WIA) (tech), Activation Capital (health/biosciences), Manufacturing Extension Partnership (MEP), Lighthouse Labs and Startup Virginia to help them launch or scale.
-Traded Sector SBDC Consultations-After participating in the SBOC traded sector training academy, certified SBOC participants with traded sector potential business concepts will obtain 1-on-1 business guidance beyond normal consultation from SBDC Center consultants to assist them with developing viable plans for commercialization, access to pitch and seed funding, and advanced incubator/accelerator assistance.
-Business License Navigator with links to municipal licensing sites in Greater Richmond, Hampton Roads, Fredericksburg/Mary Ball Washington, and Northern Virginia regions. Our navigator makes taking the formal legal step to launch a business more accessible to small and under-resourced founders as academic research indicates that ease of obtaining business licenses drives startups.
-AI-Powered Interactive Intraregional Resource Directory-Our team and contractors are working on aggregating existing VIPC, SBSD & other directories using eco-mapping in partnership with regional collaborators to deploy a prompt-driven, intuitive geographic guide for small businesses across Greater Richmond, Hampton Roads, Fredericksburg/Mary Ball Washington, and Northern Virginia, diffusing information about key support resources, training events, funding opportunities, and basic business steps to Virginia entrepreneurs.
-Rural Engagement Strategy- The SBOC is developing a comprehensive rural outreach strategy in partnership with VSU's Virginia Cooperative Extension and Small Farm Outreach team. We will also receive input from rural and quasi-rural municipal partners, Ashland Downtown, the Wireless Infrastructure Association, and Multicultural Media, Telecom and Internet Council (MMTC) to offer 8 onsite rural sessions & specialized programming
to addressing rural entrepreneurship challenges like supply chain barriers & broadband access.
-Opportunity Launch Intraregional Forums with participation by Intraregional Partners-These match events will not just feature a speaker to inspire entrepreneurs but connect them in real time to intraregional resources & organizations culminating in an opportunity for pitch competition funding. These events will bring ecosystem resources together across regions to create network for success of under-resourced entrepreneurs.
Societal Impact
Virginia Commonwealth University has long been recognized as a national leader in community engagement. VCU was among the first universities in the nation to receive the Carnegie Community Engagement Classification when it was established in 2005, and in January 2026 received its third consecutive designation—the 2026 Carnegie Community Engagement Classification—affirming that community engagement is central to VCU's identity as an R1 research university. VCU is one of only 28 public, top-tier research universities with academic medical centers to achieve both the "Very High Research Activity" and "Community Engaged" designations, demonstrating that impactful research and meaningful community partnership are not mutually exclusive but mutually reinforcing.
The SBOC embodies this commitment by extending VCU's community-engaged mission into economic development and entrepreneurship. The Center directly advances the VCU School of Business's Opportunity 2030 strategic plan, which is built on the theme of "Unlimited Opportunity Creation." A core belief of this plan is that "opportunity creation is contagious"—that students and community members who access opportunity go on to create opportunities for the businesses they work for and the communities where they live. The SBOC operationalizes this vision by equipping under-resourced entrepreneurs with the knowledge, skills, and connections needed to launch and scale traded-sector businesses, thereby catalyzing opportunity creation across Virginia.
The SBOC also aligns with the VCU Division of Community Engagement's social and economic development priorities, which emphasize workforce development, equitable economic growth, and innovation and entrepreneurship as drivers of community prosperity. Housed within VCU's award-winning da Vinci Center for Innovation—recognized by Fast Company in 2023 for its work supporting student and community entrepreneurs—the SBOC benefits from enhanced infrastructure including pre-commercialization programs, maker spaces, and design thinking resources that amplify our capacity to support entrepreneurs at every stage of development.
The program builds on a proven foundation of exceptional impact. The GO Virginia-funded Minority Small Business Launch Center (2021–2023), from which the SBOC evolved, created over 240 businesses, trained 1,211 entrepreneurs, issued 410 certifications, and delivered more than 28,708 training hours—far exceeding program targets. This work earned regional, national, and international recognition: the 2023 Triple E Award for Excellence in Entrepreneurship Higher Education, selection as one of AACSB's "2025 Innovations That Inspire" for societal impact, and the Richmond Community Transformers Foundation's "Finance Transformer" Award for economic impact. These accolades validate a model now positioned to achieve greater impact through VCU's expanded resources and reach.
The Small Business Opportunity Center at VCU represents the natural evolution of this work within an institution whose mission, infrastructure, and strategic priorities are aligned with creating pathways to prosperity for all Virginians. By diffusing access to free training and resources to help under-resourced entrepreneurs succeed, connecting them to a network of 35+ regional partners, to VCU's education and infrastructure capabilities, and to the da Vinci Center's innovation ecosystem, the SBOC extends VCU's legacy of community engagement into the economic sphere—creating businesses, jobs, and opportunities that strengthen communities across Virginia's East Coast.
At VCU, we believe that when we create opportunity for one, we create opportunity for many. The Small Business Opportunity Center is part of how we put that belief into action.
STAFF
PATRICE PERRY-RIVERS,
PH.D.
EXECUTIVE DIRECTOR
& FOUNDER
VCU FACULTY
DIRECTOR OF
NEW VENTURE
CREATION
GRANT REPORTING &
PROGRAM
COORDINATOR
PROGRAMMING,
MARKETING
& EVENTS
MANAGER
EVENT COORDINATOR
INTERN(S)
PROGRAM COORDINATOR
INTERN
VCU STUDENT
MARKETING COORDINATOR
INTERN
VCU STUDENT
GABRIEL RIVERS,
WEB DESIGN INTERN
LAFAYETTE HIGH SCHOOL
Garret Westlake, Ph.D.
Mayoor Mohan, Ph.D.
Joseph Coombs, Ph.D.
Lloyd Young
Katie Ferguson
Alexandra Moore
Stephen E. Davenport
BOARD OF DIRECTORS
Sr. Advisor and Chief Strategist at
Wireless Infrastructure Association (WIA), Former Virginia State University Rector, Current Fairfax County Commissioner, Former Vice–Chairman of the Commonwealth of Virginia Board of Agriculture and Consumer Services,
Governance and Legal Chair for the Historic Alfred Street Baptist Church
in Alexandria, Former Co-Chair Governors Foundation for a Drug Free Virginia
Owner and CEO of the North Houston
Gynecologic Oncology Surgeons, PLLC,
Board-certified by the American Board of Obstetrics and Gynecology, University of Virginia Alumnus,
Creator of the Reclaim Your Life Podcast
Over 45 years
legal practice experience as
Former Executive Director of the Senior Law Center for the Tidewater Legal Aid Society where she oversaw legal services for hundreds of thousands of low income seniors in Hampton Roads, Former General Partner of Holmes & Edmonds, Former Norfolk Magistrate Judge, Former Professor at William and Mary's Marshall Wythe School of Law & Director of the law school's Senior Law Center continuing education program
Internal Audit
Manager, Christian
Broadcasting Network
Former Manager
of Internal Audit at
Elevance Health
Former CFO, COO, Senior VP
at SoundCloud,
First Look Media,
Awesomeness
(a Dreamworks
subsidiary),
RLJ Entertainment,
and Discovery Media
Executive Director of
Ashland Downtown,
Entrepreneurship Coach
& Speaker